Lara Besbrode
Job:
MD
Company:
Social Sugar Digital Marketing, PR & Social Media Agency
Oversee a small team of digital wizards
I am...
Energetic
Empowering
Trustworthy
The skills I use most in my job...
Strategic Planning
Content Marketing
Campaign planning
wrtiting presentations
The most interesting thing I've worked on in my career so far...
I set up an online news agency, we posted news daily via our Facebook page from 2014-2016. At its peak we were posting 24 news items a day and reaching 1 million readers on Facebook. We also built and app. Sadly it got hacked and destroyed but it was an incredible experience working with journalists remotely around the globe
What inspired me into digital and tech...
I’m passionate about Social Media
My educational background is...
Learnt in the job! Worked my way up through PR agency then self taught all aspects of Social media marketing, Social Media Paid ads, blog writing, SEO etc
What advice I'd give to girls thinking about a career in digital and tech...
Women are great communicators. In a male dominated world, Digital is a great platform to get the message out there.
