Aleesha Blue
Job:
CRM campaign manager
Company:
Dominos
I am a Marketing Campaign manager specialising in CRM at Dominos UK. I use data and customer insights to brief and create marketing strategies, and build them in softwares like Braze. I focus on Email, Push and SMS campaigns and then analyse and create reports to check their success
I am...
Ambitious
Creative
Leader
The skills I use most in my job...
Data and Analytics
Project management
Creativity
The most interesting thing I've worked on in my career so far...
The most interesting campaign I’ve built is a reminder program while I worked at an e-commerce greeting card company. This used sign up data as well as annual purchase data to remind customers of upcoming events.
What inspired me into digital and tech...
I found myself working in Marketing but being someone both Creative and Analytical, CRM and Digital Marketing really allowed me to explore my passion and make an impact
My educational background is...
I’m Canadian and have 2 degrees in Canada: a bachelors degree in Social Development and a College Diploma in Marketing
What advice I'd give to girls thinking about a career in digital and tech...
It is possible to combine your interests, passions and find a roll you enjoy. A lot of times digital marketing roles don’t seem as ‘glamorous’ as other areas in Marketing but there’s a lot of growth and development behind the scenes.
Job type tags:
Analysis Business and strategy People / team management Testing and QA
