Marika Moverley
Job:
Paid Social Manager
Company:
Soap Media
I design, execute, and optimise paid social media campaigns to drive conversions and engagement. My work involves data analysis, strategic planning, and creative development to meet client objectives.
I am...
Creative
Analytical
Driven
The skills I use most in my job...
Data Analysis: Interpreting campaign performance metrics to make data-driven decisions.
Strategic Planning: Crafting effective strategies to meet marketing objectives.
Creative Development: Designing engaging ad creatives that capture audience attention.
Budget Management: Allocating and optimising budgets to maximise ROI.
Client Communication: Maintaining clear, proactive communication with clients to align on goals and expectations.
The most interesting thing I've worked on in my career so far...
Leading a multi-channel campaign for a global brand's product launch, which involved coordinating with international teams, creating dynamic content, and achieving record engagement rates.
What inspired me into digital and tech...
I was inspired by the endless possibilities for creativity and innovation that the digital world offers.
My educational background is...
I have a HND in Business Marketing, where I honed my skills in consumer behaviour and marketing strategies. Professional courses and hands-on experience further developed my expertise in paid social media.
What advice I'd give to girls thinking about a career in digital and tech...
Embrace your curiosity and don't be afraid to ask questions. The more you learn, the more confident you'll become.
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