Liz Baker FIDM

Job:

Digital Marketing Manager

Company:

Codurance

Fellow of the Institute of Data & Marketing specialising in MarTech. A CRM specialist, who is known to think in flowcharts and brings data mining and analytic skills to look for anomalies and predict critical paths for marketing.

I am...
Resourceful
Considerate
Practical
The skills I use most in my job...

Martech

Data Mining

Digital Marketing

The most interesting thing I've worked on in my career so far...

I ran a cook school for 6 years which involved daily bread making, baking and recipe development.

What inspired me into digital and tech...

I was in marketing before it was digital and moved with each new tech evolution as I had the opportunity

My educational background is...

I was studying nuclear physics when I decided to swap careers and become a telecoms engineer. I moved into marketing and focused on CPD to upskill and move through my career. I'm now a Fellow of the Institute of Data & Marketing

What advice I'd give to girls thinking about a career in digital and tech...

I benefited from a school and mentors who believe women in Tech was important. Find the best mentors and companies and go work with them.

Job type tags:

Data and information

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