Emma Cooney

Job:

CEO

Company:

The Content Guild

I have just set up a digital marketing agency with my brother. I mainly look after the business development which means explaining our technical proposition to our potential clients. I also get involved in the client fulfilment work.

I am...

Driven

Unusual

Sporty

The skills I use most in my job...

Digital marketing (technical)

Analytical

Planning

The most interesting thing I've worked on in my career so far...

Search Engine Optimisation (SEO) - it's all about getting your website to show in a Google results page.

What inspired me into digital and tech...

I loved maths at school, hated writing essays. Went into engineering, later software engineering - really fun but not easy to progress. Moved to marketing but always using my technical background, which was my edge over others.

My educational background is...

Electronic Engineering degree, then I became chartered. Then I did an OU MBA foundation course and moved into technical marketing. The rest is history.

What advice I'd give to girls thinking about a career in digital and tech...

Try to arrange to spend some time in a digital marketing team. Whilst it's quite hard to understand what the team are doing, you might be able o get the gist of it. More importantly, see if you can relate to the people - what makes them tick, why do they enjoy their work - are they like you? I love digital marketing because you can measure the effectiveness of your work. I'm a goal driven person and I love this aspect.