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REAL ROLE MODEL


Sam Mcleod
Experience designer (Service design, user research and interaction design)
Thoughtworks
WHAT DO YOU DO?

I work as a consultant with different clients, on the problems they need to solve. Quite often this means building out insights through user research, but also quite often convincing people why they need those insights in order to understand the problem from the vantage point of the customer.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Facilitation and workshops (service design and product strategy tools)
  • Interaction design
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Hmm, tricky, I guess working in the health sector, as the impact could potentially be so high

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I studied architecture (a long time ago!), and I got into digital about twenty years ago in the early days, so I have a lot of varied experience

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Initially I was curious about technology as a medium for amazing possibilities - now it's the potential for solving human problems

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

The industry needs you. We're on the verge of a tech revolution so the people at the forefront of that can really change the world. If we don't have the rights minds, subjectivities from all intersectional viewpoints we'll end up building things like intelligence that might be harmful to certain groups of people. We need that holistic representation in our industry


I AM...
PROBLEM-SOLVER
COLLABORATOR
FRAMER OF INSIGHTS