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REAL ROLE MODEL


Rebecca Feeney
New Car Brand Director
Auto Trader
WHAT DO YOU DO?

I work closely with our retailer sales division and our largest retailers to ensure they understand our new car product and are maximising the opportunities we can provide them. I utilise data and insight to assist retailers on their digital journey ensuring I am delivering ROI and a world class service. My role also involves: improving relationships, increasing ROI, presenting strategy and report, communicating new ways and solutions to retailers, assisting retailers with business improvements.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Communication
  • Presenting
  • Simplification of data
  • Collaborating with teams across the business
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I really enjoy working with our sales team and our manufacturer team and seeing the full end to end journey with an OEM and a retail network and working with them to get the most from our platform.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I worked at Mercedes Benz of Maidstone as a receptionist, and a then became a sales administrator for Jeep. I haven't been to university but I have worked in Automotive, then I went into digital within Automotive. I spent 5 years at a large website provider and I have now been with Auto Trader for 5 years.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I began working in a very non digital environment and found the industry was challenging as it was very 'offline' and old school. When I was approached to work at the largest online website provider for an automotive supplier, I thought it would be a great opportunity to understand how the digital side would improve the offline side.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

I don't feel that the tech industry is as male orientated as it used to be (it's still male dominated for sure!) and working alongside some of the fantastic women as I do, has given me the opportunity to grow confidence at pushing myself and other women further forward in the tech space. It's constantly evolving, always challenging and gives a new meaning to 'fast paced'. If you want to move forward and be challenged and feel every day like you've achieved more than you thought possible - I would recommend digital and tech!


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