← Return to inspiration wall

REAL ROLE MODEL


Rachael Robinson
CRO Manager
Quint Group
WHAT DO YOU DO?

I use tools and software to understand how customers use and interact with several websites. I use this data to focus on improving the customer journey by finding bug/barriers affecting customers & fixing them.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Attention to detail
  • Empathy
  • Research skills
  • Patience
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Usability testing - we recruited customers to review out websites. We set them a range of tasks and watched as they did them. I did this a few years ago but due to the amount I learned, I still talk about and reference to this day.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

Self taught, at home online learning

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I've always been the 'techy' one so it was fate I ended up working with websites and tech. I love improving websites based on real customer insight.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

If you have a passion, go for it! Do what makes you scared! Your 80year old self will thank you for it and will be proud you did something you loved.


I AM...
HONEST
HARD WORKING
TRUSTWORTHY