I lead on digital marketing and communications across SHG. So I manage all our websites (11 in total), our SHG intranet and lead on digital transformation communications both internally and externally. I am also the strategic lead on our social media channels (over 40 accounts).
For me, leading on the developing of a new website is always so interesting and exciting. From developing customer personas, to producing a design, consulting with customers, creating content, developing a site structure, testing, producing launch comms, analysing usage stats. There are so many different steps and skilled involved.
I have a BA (HONS) in Business Studies, an Advanced Diploma in Marketing Communications and a Diploma in Digital Marketing. I have attended many courses and webinars over the years to develop my digital skills, but have also developed a lot of my skills on the job by putting myself forward to assist with digital projects and working closely with the IT team.
I've done all areas of marketing and communications over the years, but digital is my passion. I love the fact that you can see the results of the work you do (I'm a bit of stats geek!) so you can see clearly what does and doesn't work. Working in digital means I'm at the forefront of new and exciting technological changes, so it's fast paced too!
I would say, do some volunteering, get some work experience so you can see what area of digital is for you. There are also so many online courses you can do to develop your knowledge and skills. There is no area of digital that is off limits, so give it a go!