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REAL ROLE MODEL


Lucy Auckland
Product Director
Awaze
WHAT DO YOU DO?

I am the core product director at Awaze which means that I am accountable for building the vision and roadmaps for our core products (think of these as the core engines/platforms that power great guest experience). These include CRM, pricing, search, checkout, reservation management and telephony.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Stakeholder Management
  • Leadership
  • Influencing and communicating
  • Planning
  • Decision Making
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Tough question ! I have worked in 4 industries and I started my own business whilst I was on maternity leave. I worked in an operational role for a time and this really helped me understand the workings of the business, what is important and the reliance on technology. It gave me a great foundation to build on and I learnt some valuable lessons.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I left school (a long time ago now !) with some A levels (not the best grades!) I went to university and studied Business Information Systems as the careers lady told me to get a good job I should do something with computers and business. I have developed skills and qualifications on the job by working in various industry's in different roles from coding to service management to product.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I have always loved problem solving and working with people. Technology intrigued me and I knew I wanted to work on delivering technology solutions that could deliver value. As soon as I started working on my year out in a large brand learning about automation and change management I was hooked !

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

It's ok not to have a plan, tech is fast moving and there are many roles and there will be new roles we don't even know about yet ! If you have a passion follow it and see where it takes you. Surround yourself with supporters and work out what makes you tick.


I AM...
APPROACHABLE
PASSIONATE
DRIVEN