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REAL ROLE MODEL


Liz Baker FIDM
Digital Marketing Manager
Codurance
WHAT DO YOU DO?

Fellow of the Institute of Data & Marketing specialising in MarTech. A CRM specialist, who is known to think in flowcharts and brings data mining and analytic skills to look for anomalies and predict critical paths for marketing.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Martech
  • Data Mining
  • Digital Marketing
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I ran a cook school for 6 years which involved daily bread making, baking and recipe development.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I was studying nuclear physics when I decided to swap careers and become a telecoms engineer. I moved into marketing and focused on CPD to upskill and move through my career. I'm now a Fellow of the Institute of Data & Marketing

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I was in marketing before it was digital and moved with each new tech evolution as I had the opportunity

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

I benefited from a school and mentors who believe women in Tech was important. Find the best mentors and companies and go work with them.


I AM...
RESOURCEFUL
CONSIDERATE
PRACTICAL