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REAL ROLE MODEL


Laura Butler
Marketing Director
Apadmi
WHAT DO YOU DO?

I lead and manage the marketing and business development functions for Apadmi. We're a digital products agency which means we design, build and optimise brilliantly clever apps and websites for clients such as Domino's, Co-op, NHS and many more well known large UK brands. My role is to build a market-leading brand for Apadmi, generate new business opportunities and educate our buyers with informative thought-leadership content.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Leadership
  • Creativity
  • Problem solving
  • Project management
  • Campaign planning
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

When in-person events were "a thing", my marketing job took me to Las Vegas, Barcelona, Washington DC, Boston, London and more to run and manage our company presence at large global conferences. Events are a fantastic grounding for any marketer as they touch all elements of the mix - from comms to logistics to managing sales people. It was ace.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I achieved my CIM professional certificate and diploma over 2 years of evening classes while working a full time marketing job after completing my A-levels. It was the best combination of on-the-job training and professional development. A crash course!

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Digital and tech are going nowhere - it's a growing industry, it's ever evolving and it's a desirable sector to work in. It's fast paced and addictive.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Go for it!! There are more women starting to rise into leadership roles within tech and that can only be a positive move for the industry. It's an exciting and challenging place to be for everyone.


I AM...
RESILIENT
POSITIVE
DRIVEN