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REAL ROLE MODEL


Lara Besbrode
MD
Social Sugar Digital Marketing, PR & Social Media Agency
WHAT DO YOU DO?

Oversee a small team of digital wizards

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Strategic Planning
  • Content Marketing
  • Campaign planning
  • wrtiting presentations
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I set up an online news agency, we posted news daily via our Facebook page from 2014-2016. At its peak we were posting 24 news items a day and reaching 1 million readers on Facebook. We also built and app. Sadly it got hacked and destroyed but it was an incredible experience working with journalists remotely around the globe

WHAT'S YOUR EDUCATIONAL BACKGROUND?

Learnt in the job! Worked my way up through PR agency then self taught all aspects of Social media marketing, Social Media Paid ads, blog writing, SEO etc

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I’m passionate about Social Media

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Women are great communicators. In a male dominated world, Digital is a great platform to get the message out there.


I AM...
ENERGETIC
EMPOWERING
TRUSTWORTHY