My job is to understand and identify opportunities where 'digital' can help improve client’s businesses and come up with a long-term strategy to achieve this. Often this is a new or improved website but it could also be anything from Alexa skills, mobile apps, how to be more visible on Google, or helping client's internal teams use digital tools and processes to be more effective.
This year we made a fun game for Co-op Travel where you had to blow into your phone to power a hot air balloon. The direction the phone was facing would determine where it would land, and some countries had hidden prizes.
I studied Spanish, Economics, and Graphic Design at A-level. My degree is in Economics from Lancaster University. The softer skills such as doing presentations, writing essays, and working with a team, all really helped with what I do now.
I did some work experience in marketing & advertising agencies where I saw that digital was the future and it was constantly evolving which excited me. I also loved how I could use both my creative and analytical skills.
You don’t have to know how to code to work in this industry, it helps if you can but there are so many other roles you can do. Digital is the most exciting industry I can think of – there’s always something new so you’ll never get bored!