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REAL ROLE MODEL


Kate Southern
Graduate product designer
Auto Trader
WHAT DO YOU DO?

As a product designer my role is to make buying and selling cars as easy and straight-forward as possible. To ensure that the usability on the site is the best it can be. I work alongside a wide range of people from different disciplines such as product managers, engineers and researchers. My role also involves working through a full lifecycle of a design. This includes being apart of design workshops/sprints as well as designing, prototyping and testing ideas.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Sketching, prototyping and visual design skills
  • Good communication skills and the ability to synthesise different perspectives
  • Usability testing, the ability to test with user of the site to understand their needs
  • Collaboration, talk to the team and communicate with any other people working of the project
  • Prioritisation/time management,
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Being apart of the digital retailing project which is still in the early stages but this project will be a big change for the company and it's very exciting to see whats going to happen.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I did product design and technology degree. Then took a role in designing kitchen and then decided to make the switch over to a digital space.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

The scope and potential of what you can do in the digital and tech space is so massive and it's constantly changing. There has also been a shift for products to move online and especially in the two years this couldn't be more true. I was initially inspired to go into digital because of the scope you can do in the space and the fast paced environment.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

There is a large amount of options within this area. You don't have to be a technical person or know anything about code to start a career in this space. I would certainly recommend looking around and understand all the options that are available out there and if you find something that you want to do, go for it!


I AM...
RESOURCEFUL
PATIENT
EASY-GOING