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REAL ROLE MODEL


Helen Rapp
Digital Content Lead
MAGO
WHAT DO YOU DO?

I lead the content team at MAGO, Manchester Airport Group's digital division. I make sure the content on our websites is easy to find, easy to understand and is right for all our customers' needs. I also make sure that all our airport products are marketed effectively on our sites.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Understanding customers
  • Writing
  • Measuring the effectiveness of what we do
  • Search Engine Optimisation
  • Managing a team
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I used to work for a global brand. I worked with a team to create versions of the brand website that could be rolled out around the world. I got to learn about consumers in lots of markets and I even went to Indonesia and Australia to run digital training.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I studied English at the University of Salford and a few years later my employer sponsored me to do a CIM Professional Diploma in Marketing. Working in digital, it’s really important to have a continuous learning mindset - I do some work-related reading or join an online talk most weeks.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

My first job out of university was at a book publisher. I thought it was my dream job but I didn’t like how slow the book publishing process was. When I moved into digital, I loved how quickly I could make things happen, and how I could see results straightaway.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Digital’s a brilliant industry if you want to be able to see the results of your work quickly. I love that you can set something up in the morning and potentially start seeing results the same day. And if something doesn’t work, you can change it really quickly too!


I AM...
CUSTOMER-FOCUSSED
DETAIL-ORIENTED
ALWAYS LEARNING