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REAL ROLE MODEL


Helen Rapp
Content Designer
AND Digital
WHAT DO YOU DO?

I'm a Content Designer at AND Digital. I work with clients to make sure that content across websites, apps and digital products is easy to find, easy to understand and is right for their customers' or end users' needs.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Understanding customers
  • Writing
  • Planning
  • Being part of an Agile team
  • Working with clients
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I used to work for a global brand. I worked with a team to create versions of the brand website that could be rolled out around the world. I got to learn about consumers in lots of markets and I even went to Indonesia and Australia to run digital training.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I studied English at the University of Salford and a few years later my employer sponsored me to do a CIM Professional Diploma in Marketing. Working in digital, it’s really important to have a continuous learning mindset - I do some work-related reading or join an online talk most weeks.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

My first job out of university was at a book publisher. I thought it was my dream job but I didn’t like how slow the book publishing process was. When I moved into digital, I loved how quickly I could make things happen, and how I could see results straightaway.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Digital’s a brilliant industry if you want to be able to see the results of your work quickly. I love that you can set something up in the morning and potentially start seeing results the same day. And if something doesn’t work, you can change it really quickly too!


I AM...
CUSTOMER-FOCUSSED
DETAIL-ORIENTED
ALWAYS LEARNING