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REAL ROLE MODEL


Gabriella Johnson
User (UX) Researcher
Auto Trader
WHAT DO YOU DO?

I aim to deliver the best possible experience for the users of our website, to make it as straightforward to use as possible. As well as researching user behaviour and preference, I also research the content of the website and consider design elements such as colours, text and images.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Analytical
  • Working collaboratively
  • Data driven mindset
  • Understanding the design process
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

The most interesting thing I've worked on was a research project for a very large car manufacturer. We ran a user research session in our offices where we got users to test their website. It was interesting to test another site as I'm so used to looking at Auto Trader and the way we design.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

My background is mainly business and I joined Auto Trader as a Graduate in Business Management in the Customer Experience Team. I quickly developed a passion for customer and user experience which lead to the role I'm in today. I am currently learning a lot virtually through the Interaction Design Foundation as well as spending time with the Designers.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

When I finished University, I knew I wanted to join a digital, forward thinking business which is how I ended up at Auto Trader. Over time I found a passion in user experience and research and knew my analytical and systematic approach to work would fit well in this area.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

It really is so much fun. You learn so much everyday and there's always new challenges to tackle and new projects to be involved in because the digital world moves so quickly.


I AM...
CONSCIENTIOUS
SYSTEMATIC
ANALYTICAL