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REAL ROLE MODEL


Emma Peel
Product Owner
Code Computerlove
WHAT DO YOU DO?

I lead a Product Team with a dedicated client base. My role is pivotal to how we operate internally and hugely influential in educating our external client teams on the advantages of lean product thinking. We define clear quarterly objectives and agree key results for priority clients that we deliver against whilst practicing our team manifesto and adhering to our agreed ways of working within the lean framework. These are regularly reviewed and adapted.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Ability to adapt and change
  • Budget management
  • Planning skills
  • Be realistic!
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

With 10yrs plus experience in the industry this is a super difficult question. But the one that always sticks with me is the Cancer Chancer campaign for Ashton, Leigh and Wigan PCT back in 2008. It was my first project and it won a DADI award for Best non for profit. I felt so proud and I wanted every piece I worked on that followed to make me feel the same.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I have a BSc in International Fashion Marketing and have taken advantage of many work based training opportunities. I have also gained a variety of certifications via the Scrum Alliance.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

All a bit of chance. Whilst at Uni I got a part-time with a family friend in the Marketing Dept of their online IT reseller business. From there I was keen to join agency life having had a taster during my placement year at Uni and bagged myself a job at McCann Erickson.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Go for it. Mither as many people as possible for work experience. There is a huge variety of roles and career paths out there. If you really want it your career will move forwards just as quickly as this industry evolves.


I AM...
DEMOCRATIC
GREGARIOUS
BENEVOLENT