← Return to inspiration wall

REAL ROLE MODEL


Emma Gray
Digital Marketing Consultant & Trainer
Working with various businesses as a freelancer
WHAT DO YOU DO?

I work with businesses on digital marketing strategy - from SEO to social media to advertising. I also run workshops and develop training to help small businesses do their own digital. I focus on a mix between a data-driven approach and the more creative side of marketing, such as writing content.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Communication
  • Data analysis
  • Writing
  • Research
  • Presenting
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Working as a digital skills trainer and coach for Google's Digital Garage programme keeps me on my toes. I get to meet interesting businesses across the UK and provide free training. I also worked for a cat cafe on their marketing and website content - the dream for a cat lover!

WHAT'S YOUR EDUCATIONAL BACKGROUND?

My degree was in Maths and Philosophy at the University of Liverpool. Since then I've learnt new digital skills through a mix of in-house training at previous jobs, online courses, and learning by doing.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I worked at a chocolate shop, where I started helping out with some of the digital side of the business, while taking a marketing evening course to learn as much as I could. When I discovered Google Ads and Analytics, it was the perfect mix of technical and creative for me. On moving to London, I got a job as a digital advertising analyst at an agency, then went freelance.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Try a bit of everything! Have a go at coding, start a blog or YouTube channel, try out Photoshop or data analysis. It'll help you to figure out what you enjoy, and you'll learn new skills along the way. There's something for everyone in digital and tech, whether you want to be creative, technical or a bit of both.


I AM...
MOTIVATED
CURIOUS
ALWAYS LEARNING