← Return to inspiration wall

REAL ROLE MODEL


Emma Aldington
Content Designer
The Co-operative Bank
WHAT DO YOU DO?

I create, test and recreate content for the bank's public website, mobile app and online banking system - focusing on user journeys and making things accessible for all.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Content design
  • User research
  • Information architecture
  • Content flow
  • Journey mapping
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Creating a new on-boarding journey for an exciting financial services project (watch this space!). Basically, getting people to register and sign up to a cool new bank account in as few steps as possible.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I've loved writing from an early age so I guess I've always been a 'writer'. I did a degree in English Language & Linguistics at uni, started working as a copywriter for a creative agency and then refined my skills as a content designer at the bank.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

It's what I use everyday, from obsessively checking ASOS to furiously scrolling my Twitter feed, so it seemed like a natural thing to do. Everything is digital now - so anything we can do, can be made digital. And everyone should be able to use it.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Don't let intimidating workspaces put you off - you'll learn from these difficult situations and apply your learnings to create a better digital space for everyone. And keep an open mind to opportunities, there's always something new to explore in digital and tech.


I AM...
PASSIONATE
EXCITABLE
EMPATHETIC