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REAL ROLE MODEL


Emily Oliver
Marketing Executive
musicMagpie
WHAT DO YOU DO?

I assist the rest of the team in completing projects and campaigns. This gives me chance to work across many of the channels in Digital Marketing such as Paid Search, Paid Social, PR & Content, Analystics, Conversion Rate Optimisation and Affiliate programmes. This means my week can be really diverse.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Communication
  • Data Analysis
  • Excel
  • Time Management
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

I worked on getting a YouTube influencer to do a sponsored video for our American brand 'Decluttr', this involved sorting the content of the video and what the video would give the brand. The video currently has over 2.2 million views.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I did Chemistry, Maths and Biology at A Level and then went to do Biomedical Science at university. This definitely isn't directly related to what I do now on the job but has helped me with the Analytics and testing involved in Digital Marketing.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

There are so many opportunites in Digital & Tech as it is growing so rapidly and there are so many options within it. It will be exciting to see how things will develop and change and also, what roles open up for me to progress into.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Don't worry about making the right choices now if you can't decide as there are a lot of options to get into the Digital world, I did science because I enjoy it and Digital Health is becoming a big thing so this industry is changing constantly.


I AM...
ORGANISED
DEPENDABLE
JOVIAL