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REAL ROLE MODEL


Ema Linaker
Sales Director
Apadmi
WHAT DO YOU DO?

I lead the sales function at Apadmi. We sell mobile-centric solutions and services to big clients. I ensure opportunities generate the appropriate revenue levels, in line with company targets. I also prepare a range of material to a high standard from presentations for prospective clients to contractual documentation.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Technology understanding - have proven knowledge of the most common complex mobile technologies within the digital space
  • Understanding of key verticals - experience in selling to business sectors such as Financial Services, eRetail, Sport, Healthcare, Manufacturing
  • Excellent sales and negotiation skills - ability to drive the sales process from plan to close
  • Communication skills - ability to communicate, present and influence credibly and effectively at all levels of the organization
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

The launch of an entirely new country and system within a country in Saudi Arabia called NEOM. NEOM is a $500 billion vision of what the future could be. It’s an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and new solutions. Put simply, NEOM will not only be a destination, but a home for people who dream big and who want to be part of building a new model for sustainable living.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

English Literature and Law - BA Hons 2:1 Participated in all training courses at Google, PMP leadership and development courses

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Telling a story and turning it into awareness and sales has been my passion for over twenty years. It was as a founding member of the European Corp Coms & Marketing team at Google that simply, I learned from the best. Google gave me the confidence that you didn't have to necessarily be 'techie' to work in tech but appreciate the benefits of what that tech can do for you, your family, your users. At AVG, I harnessed the power of emerging SoMe to heighten customer education and direct relationships increasing ARPU and I've remained close to tech ever since.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Try out internships at different types of companies. I have found that different places suited me at different stages of my career as I wanted to get different things out of my experience. Work with a mentor, someone you trust who can give you objective and considered advice. I have found this to be so helpful throughout my twenty five years.


I AM...
ENTREPRENEURIAL
DYNAMIC
NETWORKER