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REAL ROLE MODEL


Demi Daniels
Content Designer
Auto Trader
WHAT DO YOU DO?

I am a content designer, so I make digital products easier to understand through an empathetic lens. Guiding the user through their journey with ease and creating clear content so the user can digest complex ideas is my main purpose. My speciality is crafting copy to create successful mobile and web-based products. Primarily my tasks have been to turn complicated language into plain English, but I also have experience writing long-form content, scripts, micro-copy and instructional copy.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • UX principles
  • Writing microcopy
  • Incorporating user research into design
  • Stakeholder management
  • Writing in plain English
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Developing a language learning app for users who may be totally different ages but have the same level of English. It was challenging to create engaging content for people who have very different interests, but very rewarding.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I went to university and studied Education and Communications. I worked as a teacher then freelance copywriting, which developed into UX writing. I did self-study online to enhance my UX skills.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

It was a strange progression into digital and tech for me, as I don't consider myself to have many digital skills. I really wanted a job where I could help people using the skills that I feel confident in, which led me to content design.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

There are so many jobs in digital and tech! In my case, I loved writing and putting myself in people's shoes- who knew that could get me a job in digital in tech? No matter what your interests or strengths are, there is probably a job for you in digital and tech, it is just learning what it is!


I AM...
OPTOMISTIC
EMPATHETIC
SOCIAL