I measure the quality and performance of iOS & Android Apps. I help to optimise the Apps by creating tracking solutions that capture the behaviour of our users. I then analyse this data, alongside the ratings users provide, to help our Developers create a better user experience.
Every day is interesting and exciting when you work in Analytics. There is always a new challenge to overcome and a new Excel formula to learn that will help to solve the problem of the day. Things are even more exciting when you can automate your work.
At University I studied Fashion Design, specialising in Nanotechnology for Sportswear. After university I began working in a Marketing role where I developed the brand’s online platforms by analysing website behavioural and telephone sales data to guide improvements. At this point, I didn’t know roles in Analytics existed!
I have always been interested in measuring how people interact with objects / digital products throughout my educational life and early jobs, so a career in tech came quite naturally. When I discovered Analytics was a role I could do full time, I knew this was the career for me.
Being at the forefront of research, development and discovery means you’re involved in very exciting and important projects with far-reaching opportunities to increase your skill set.