I work alongside the senior marketing manager and support the marketing development team to produce marketing plans and assets to increase brand exposure and product sales.
Personally, I have found that my interests lie within presenting, being creative and coming up with ideas for marketing plans. Working with my colleagues and having responsibility for a campaign or marketing plan is something I enjoy doing as communication skills and organisation skills is vital for leading a marketing plan. One campaign I have worked alongside my colleagues with is the PT- Cube Instagram influencer campaign which reached a different but large audience and increased sales.
I studied Media, Art and Photography in school where I discovered my interests within Media, most specifically Marketing. I then went on to study Media Level 3 in college where I achieved a Double Distinction. as part of my college course I had to complete work experience and this is where I found Brother, I completed a week in Brother's marketing department and really enjoyed Market Development which are primarily the ideas of the team. I was then contacted by the head of marketing who then eventually went onto recruiting me as an Apprentice.
Most definitely the work experience I completed that inspired me to go into digital and tech and want a career in this area. I was interested and intrigued by the type of work they do and how it allowed me to not only do something I love which is marketing but also being creative as I studied art in school.
The advice I would give any young person about going into a career in digital and tech is that every day is not the same as you experience new things every day and you discover interests you never thought you would have. Digital allows you to be creative, think outside the box and develop new ideas. As a young person the struggle is not knowing what career pathway to take but in Digital this will combine many soft skills you have and also developing new skills.