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REAL ROLE MODEL


Antonia Lock
Marketing Manager
DigitalBridge
WHAT DO YOU DO?

A bit of everything! From PR to social media, branding, strategy and supporting sales there's always lots going on. Thankfully we work with some superstar specialists to ensure we're always producing top notch work.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Communication
  • Strategic
  • Learning
  • Listening
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

While I was working at Funding Circle in London, I was part of the team that delivered their sensational rebrand. It was a huge amount of hardwork and team effort from lots of different people as we were already quite a big organisation by then with strong values. It's awesome to see how it continues to grow with new TV adverts for example, long after I've left.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

I studied Classical Civilisation at university (so not marketing!), and so have learnt most items on the job. Although I've attended short courses at CIM, have done some coding and also a recent online course. There's lots of ways to learn!

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

I took a calculated risk into a high growth startup a few years ago and found I loved the buzz of working with super smart people creating mind blowing technology that's changing the world in some way or another. I also enjoy working as part of a smaller team and having a bigger impact to help shape a product and company together. Super lucky to have found something I love!

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Be honest with yourself about what motivates you. Look at someone you admire in the field you want to go into and look at the steps they took to get there. I'd say it's important to make sure you get on with, trust and respect your team and no experience is ever useless, even if you don't enjoy it, as you find out what you do or don't like. It's also often the experiences that are more challenging that help shape where you want to go. Follow your gut and take a few calculated risks when you can. You never know where you'll end up!


I AM...
BOLD
SPORTY