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REAL ROLE MODEL


Alyssa Middleton
Group Analytics Manager
iProspect
WHAT DO YOU DO?

I implement and analyse tracking on websites so that we can see how customers interact with a site.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Google Analytics
  • Google Tag Manager
  • Client Management
  • Excel
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Being given the opportunity to set-up and grow Tameside Hack as a sustainable community asset – a coding competition for 12-18-year olds aimed at engaging young people to develop and grow their digital skills through informal learning.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

At college I studied A-Level English Language and Literature, Psychology and Business Studies. At university I studied European and International Politics (BA Hons) and International Politics (MA) - (International Relations with Public Policy.)

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Working on a digital skills project, I got a sense of enthusiasm and possibility that I hadn’t before. Being surrounded by experts who utterly loved what they do is infectious, and I was hooked. I knew I wanted to work in the sector.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Explore, be yourself and find something your passionate about. Whatever it is, you spend a lot of time working, you have to enjoy it. Discover digital careers for yourself. Look beyond job titles. Be brave and be curious.


I AM...
ORGANISED
PERSUASIVE
MOTIVATED