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REAL ROLE MODEL


Allie Johns
Senior Lecturer in Digital Marketing
Manchester Metropolitan University
WHAT DO YOU DO?

I'm a media psychologist, so aim to encourage new digital marketers to explore WHY people do the things they do online.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Critical & strategic thinking
  • Digital human research & insight
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

Working with BBC R&D to research interactive TV, having my paper published & presenting it at a conference in Chicago in 2016.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

Undergrad degree 1990, 25 years inhouse/agency marketing (incl. first dot com boom/bust in NYC!), MSc in Media Psychology 2016.

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Inbuilt curiosity and a real desire to not get left behind in the world of marketing & branding.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Open your mind to the possibilities, make connections & explore beyond the obvious. Digital humans are infinitely fascinating!


I AM...
AUTHENTIC
CURIOUS
GIVING