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REAL ROLE MODEL


Alexandra Severn
Digital Marketing Manager
Manchester
WHAT DO YOU DO?

Lead on all things digital (there's a huge variety), including strategies that utilise digital technology to achieve business goals.

WHAT SKILLS DO YOU USE MOST IN YOUR JOB?
  • Communication
  • Management
  • Analysis
  • Problem Solving
WHAT'S THE MOST INTERESTING THING YOU'VE WORKED ON IN YOUR CAREER SO FAR?

The launch of a new luxury travel website designed to ignite the senses and inspire dreams whilst improving site conversion.

WHAT'S YOUR EDUCATIONAL BACKGROUND?

BA in Politics and MA in Marketing, both at Durham University. Currently studying a Level 3 Certificate in Assessing Vocational Achievement (CAVA).

WHAT INSPIRED YOU TO GO INTO DIGITAL & TECH?

Growing up in the days of dial-up internet, my parents' landline was constantly tied up by my endless hours of browsing. In adulthood, I embraced social media like a long lost love and the great exposure to digital I got in my first graduate job sealed my fate.

WHAT ADVICE WOULD YOU GIVE TO GIRLS THINKING ABOUT A CAREER IN DIGITAL AND TECH?

Do not hesitate. Speak to as many women as you can who are currently in the industry and find out what they love about it most and their journeys. This is where great initiatives like Digital Her can really make a difference.


I AM...
DRIVEN
APPROACHABLE
BRIGHT